The same amount of drip coffee has at least 100 milligrams. An 8-ounce can of Red Bull, for example, has 80 milligrams of caffeine. Some list straight caffeine on the label. Sports drinks like Gatorade replenish carbohydrates through forms of sugar, and electrolytes with added salt and other minerals.Įnergy drinks take things a step further by adding stimulants. Adrenaline speeds the loss of electrolytes, including sodium and potassium, which are critical for nerve and muscle function. Intense physical performance knocks out the carbohydrates stored in an athlete's muscles. Ellis says he understands the value in delivering electrolytes, water and even low levels of stimulants like caffeine to an athlete whose body may be compromised under the stress of performance. Like other trainers who handle high-level athletes, Mr. Water works best to replace those fluids, but sometimes athletes want more.
#ENDO RUSH ENGERGY DRINK PROFESSIONAL#
Tennis players can lose as much as two quarts of water an hour, and a professional football player working out in August can lose a quart and a half, said Jeff Zachwieja, a scientist at the Gatorade Sports Science Institute in Barrington, Ill. The point of drinking any fluid is to rehydrate the body. "They are absolutely in every locker room." "There is no getting away from these things," he said. Soccer players in elementary school drink Vitamin Water, which offers flavors like Tropical Citrus, an "energy" formula laced with more stimulants than a cup of coffee.Īs the market grows, so do concerns about the safety of combining so much stimulation with exercise - particularly for the weekend or adolescent athlete.ĭavid Ellis, a sports nutrition expert and registered dietitian who helps train both collegiate and professional football players, says he is worried about the cavalier attitude athletes take toward energy drinks. Classic sports drinks like Gatorade can be found in some high school vending machines. Morris said.Įnergy drink manufacturers hand out samples at elite sporting events. "The energy drink or sports drink is now the premium statement connected with exercise," Mr. Now a bottle of water is as common as expensive workout shoes. It used to be that only the elite gym rat carried a bottle of water. Energy and sports drinks combined were a $1.83 billion market in 2005, according to David Morris, an analyst with the Mintel market research group. Driven by a combination of young consumers who mix energy drinks like Red Bull with vodka to keep the party going and athletes looking for any kind of edge, the category has grown by 130 percent since 2000. After just four ounces, my heart is beating, my face is flush and I feel the need to do something - anything - quickly.īut would I want to work out feeling like this?ĮndoRush is at the extreme edge of the energy and sports drink continuum, but the concoction and its less-scary cousins are part of the fastest-growing slice of the beverage market. It would take days to research thoroughly the two dozen unusual stimulants and amino acids in EndoRush. The drink draws its powers from a long list of ingredients, which range from stimulants like caffeine and the brain-enhancing drugs called nootropics to more than 4,000 percent (that's not a typo) of the daily requirement for Vitamin B12. If I could pass the tests, EndoRush, which can be bought at gyms and nutritional-supplement stores, promised to give me endurance, energy, performance and mental focus - claims that its label points out have not been evaluated by the Food and Drug Administration. Blood-pressure problems, depression or pregnancy would mean no EndoRush for me at all. I could not have any other caffeine or expose myself to excessive heat after drinking EndoRush.
After 30 minutes, I would need to assess my tolerance. I was to drink only a quarter-bottle of EndoRush at a time, and only if I was over 18 or under 50. THE cloudy purple drink in my glass had scarier instructions than most prescription drugs.
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